Describe your client intake and get a working client pipeline.

Intako is the fastest way to build client intake forms that actually run your business. Describe what you need in plain language and Intako builds the form, qualification logic, deposit and booking steps, response pipeline, AI summaries, and follow-up. Built for photographers, consultants, agencies, coaches, and contractors, your form goes live in about a minute, not the days or weeks a traditional CRM takes to set up.

No credit card · Free plan · Generate your first form in under a minute.

Describe your client intake in plain language and Intako generates the qualification fields, deposit step, booking link, pipeline, confirmation email, and an AI summary.

Built for the way service businesses actually win clients

Loved by freelancers & growing businesses

4.9/5from 1,200+ service businesses
“Described our wedding intake in like two sentences and it built the whole thing: the form questions, the $500 deposit, booking link, all of it. Used to take me a whole weekend in Dubsado.”
Elena Marsh

Elena Marsh

Owner, Lumen Wedding Studio

“honestly didn't expect much. set up my booking flow in a minute and it just… worked? booked two retainers the first week.”
daniel okafor

daniel okafor

Principal, Clarke Advisory

“Killed our Typeform + Calendly + Stripe frankenstack and replaced it with one form. Clients pay the deposit AND book the call in the same flow. Drop-offs basically disappeared.”
Priya Nair

Priya Nair

Founder, Northside Agency

“the abandoned-lead reminders paid for the whole year tbh. people who bail halfway come back and finish on their own. never would've chased those myself.”
MB

marcus bell

Performance Coach

“Quote requests come in with photos, the job details, and a little summary already written for me. I get accurate quotes out faster than anyone else round here.”
Tara Sullivan

Tara Sullivan

Ops, BuildRight Contractors

“Finally something that gets that I'm not running a survey, I'm booking weddings. The capacity limits mean I physically can't overbook a Saturday anymore.”
Jonah Reyes

Jonah Reyes

Lead Photographer, Field & Frame

“couple of my clients said the form looked more legit than my actual website lol. kind of closes the deal before we even get on a call.”
aisha r.

aisha r.

Brand Consultant

“Went from a prompt to a live workflow that takes deposits in about a minute. I've recommended it to every freelancer I know who's buried in admin.”
Liam Schmidt

Liam Schmidt

Creative Director, Studio Halo

“i'm not a tech person at all and i had this running before my coffee went cold. the AI summary on each lead is genuinely the bit i love most.”
Grace Adeyemi

Grace Adeyemi

Nutrition Coach

“Switched from HoneyBook because setup was eating my life. This did 90% of it from one description. The other 10% took five minutes to tweak.”
Marco Bianchi

Marco Bianchi

Studio Owner

“does exactly what it says. clients book, clients pay, leads don't slip through. that's all i wanted.”
KD

kayla d.

Event Planner

“I run a small renovation outfit and the quote form is a game changer for us: site photos, budget, timeline, all sorted before I drive out. Saves me half a day a week.”
Stephen Walsh

Stephen Walsh

Owner, Walsh Renovations

A form builder gives you fields. Intako gives you a client pipeline.

Purpose-built for booking and deposit-based service businesses, not another general-purpose survey tool.

Every response becomes pipeline

Submissions land in a mini-CRM with stages, AI summaries, missing-info detection, files, payment status, and source, so leads turn into booked, paid clients.

AI summariesMissing-info alertsPayment statusLead source
Live
New

Maya Chen

Deposit paid · Public form

Liam Brooks

Unpaid · Public form

Qualified

Ava Singh

Deposit · Referral

Booked

Noah Reed

Paid · Instagram

Paid

Mia Patel

Paid · Website

Not a generic AI form builder

Most AI form tools stop at fields and styling. Intako generates the whole intake motion: qualification, payments, scheduling, pipeline, and follow-up.

Workflow ready
Qualification fields
Deposit & payments
Booking & scheduling
Pipeline stages
Follow-up emails

Recover the leads you were losing

Partial submissions are captured and resumable, with abandoned-lead reminders. Mobile-first public forms feel credible enough to send to real clients.

  1. Form left half-finished
  2. Abandoned-lead reminder sent
  3. Client reopened their link
  4. Resumed & submitted

Jordan Avery

Resumed & submitted

Recovered
Abandoned-lead reminder brought them back
How it works

From prompt to booked client in three steps

1

Describe your intake

Type what you need to ask, qualify, charge, and book, all in one plain-language prompt.

your prompt

Business coaching intake: qualify leads, take a deposit, book a call

2

Edit the generated workflow

Tune fields, logic, pipeline stages, emails, and the deposit/booking steps in a fast 3-panel builder.

Fields · Logic · Settings

3

Publish and collect

Share a polished public form, capture full and partial responses, and work them in your pipeline.

Publishedintako.app/f/wedding

Responses today

27

All in one place

Everything an intake form needs, generated for you

The pieces a service business actually needs to turn an inquiry into a paid booking.

AI workflow generation

One prompt produces fields, conditional logic, pipeline stages, emails, and suggested automations as an editable draft.

Submission pipeline

A mini-CRM board: New, Qualified, Waiting on Info, Booked, Paid, Rejected, with notes and timeline.

Deposits & payments

Add a payment step so clients pay deposits or application fees while they fill out the form.

Scheduling steps

Drop in booking links so qualified leads book time without leaving the flow.

AI summary & missing-info

Every submission gets a summary and a list of what's missing, with suggested follow-up.

Capacity & quota rules

Close after N bookings or a date, cap per option, and fall back to a waitlist automatically.

Email & webhook follow-up

Confirmation and internal emails, plus webhooks with delivery logs and retries.

Analytics & drop-off

Track views, starts, completions, conversion, drop-off by step, and source/UTM breakdown.

How Intako compares

More than a form. Faster than a CRM.

Form builders stop at fields. All-in-one CRMs can take weeks to configure. Intako generates the whole booking-and-deposit intake workflow from one prompt.

CapabilityIntakoForm buildersTypeform · Jotform · TallyService-business CRMsHoneyBook · Dubsado · 17hats
Generate the form from a plain-language promptLimited
Generate qualification & capacity logic tooLimited
Take a deposit / fee inside the formLimitedLimited
Scheduling & booking links built inLimited
CRM-style lead pipeline
AI summary + missing-info on every leadLimited
Automated follow-up emails & webhooksLimited
Time to a working intake workflow~1 minuteMinutes (form only)Days to weeks

Comparison reflects how each category is typically positioned. Form builders such as Typeform, Jotform, and Tally focus on fields and styling; all-in-one CRMs such as HoneyBook, Dubsado, and 17hats are powerful but configuration-heavy. Looking for a HoneyBook or Dubsado alternative built around AI generation and deposits? That's exactly what Intako does.

Templates

Start from a real workflow, not “Name, Email, Message”

Photography

Wedding photography inquiry

Date, venue, package, budget, inspiration uploads, deposit + booking link.

Use this template
LLumen Studio

What's your wedding date & venue?

12 Aug · The Old Barn…
Photographer holding a camera up to the light
$500 deposit paid
Booking link sent

Simple pricing that scales with bookings

Start free. Upgrade when intake is winning you clients.

Save ~2 months

Free

Try the full workflow, free forever.

$0/forever

  • 2 published forms (unlimited drafts)
  • 100 submissions / month
  • AI workflow generation
  • Deposits, scheduling & pipeline included
Start free

Most popular

Starter

For a growing solo business.

$29/mo

  • Unlimited published forms
  • 1,000 submissions / month
  • Partial-lead recovery (save & resume)
  • Signed webhooks & automations
  • Native deposits & scheduling
Start Starter

Pro

For busy studios & teams.

$79/mo

  • 10,000 submissions / month
  • Team workspace — up to 10 teammates with roles
  • White-label — remove all Intako branding
  • Priority AI + full funnel analytics
  • Everything in Starter
Start Pro

Wondering how we compare? See Intako vs. the rest.

Frequently asked questions

What is Intako?+

Intako is AI client intake workflow software for service businesses. You describe your intake process in plain language and it generates the form, qualification logic, deposit and scheduling steps, a response pipeline, AI summaries, and follow-up emails.

How is it different from a form builder like Typeform or Jotform?+

Form builders give you fields and styling. Intako generates the entire intake workflow around your form: qualification, capacity rules, payments, scheduling, a CRM-style pipeline, and AI follow-up, so each response becomes actionable client work.

How is Intako different from HoneyBook or Dubsado?+

HoneyBook and Dubsado are powerful all-in-one CRMs that can take days or weeks to configure. Intako generates a working, deposit-ready intake form from one plain-language prompt in about a minute, focused specifically on turning inquiries into booked, paid clients. Many teams use Intako as a faster, AI-native alternative for the intake step.

How fast can I get a working intake workflow?+

About a minute. You describe your intake in plain language, Intako generates the form, qualification logic, deposit and booking steps, pipeline, and follow-up as an editable draft, and you publish, with no weeks-long setup.

Who is Intako for?+

It is built for booking and deposit-based service businesses: photographers, consultants, agencies, coaches, and contractors.

Can clients pay a deposit inside the form?+

Yes. Add a payment step so clients can pay a deposit or application fee, and the payment status is recorded on the submission in your pipeline.

Do I need a credit card to start?+

No. The Free plan lets you generate a workflow, publish a form, and collect responses without a credit card.

Turn your next inquiry into a booked, paid client

Describe your intake once. Intako builds the form, the workflow, and the pipeline.